Though I’ve long been interested in how someone could manipulate the iTunes charts, I never dedicated the time to research and track how it could happen. These graphs show daily rank on the y-axis, so the lower the better. Look how Kickass News compares to these three other podcasts and specifically how well it’s grouped over the last six months. The raw numbers don’t quite do this justice. Simply put, on any given day there’s a high likelihood they’re between the fourth and sixth podcast on the Apple Podcasts chart.
#Apple podcast online full
The standard deviation of their daily rankings is 2.58, nearly a full point below The Daily. Even then, Kickass News is remarkably consistent with their ranks. Keep in mind, these aren’t podcasts chosen at random either, these are three of the most decorated, celebrated, and popular podcasts out there. For comparison’s sake, to show how rare this is, during the same timeframe, This American Life had 29 days outside the top 10 and Pod Save America had 125 days. Even then, four of those days they were lower than 14th place - “bottoming out” at 22nd. In the same period of time, only The New York Times The Daily has fewer times outside the top 10. Since August 18th, 2017 and as of February 12th, 2018, they’ve been lower than 10th on the charts exactly 10 times, and never lower than 14th. Kickass News has experienced a near-unprecedented hot streak among the Apple Podcast charts. I’m not directly accusing them of manipulating the charts, but I believe there’s enough circumstantial evidence to suggest it’s a possibility. The following details are public data points I’ve gathered and should be treated as circumstantial evidence. Though nobody outside of Apple knows the true weighting or factors that ultimately determine the rankings, Rob Walch of Libsyn, validates my anecdotal evidence and says Apple Podcasts charts are “100% about the total number of new subscribers in the past 7 days, with a weighted average for the last 24, 48, and 72 hours.” This makes sense to keep the list fresh with new and popular podcasts: only the absolute best and consistent podcasts remain on the top 10.Įnter my point of interest: Kickass News.
#Apple podcast online crack
New podcasts often crack the top ten but then fall off, so it’s rational to assume growth rates and new subscribers are among one of the factors that go into podcast ranking. I was genuinely curious: in this time of podcast abundance, how can someone market their way to the top?īy following the Apple Podcast charts, you also quickly learn a little bit about how the Apple algorithm works. Intrigued, I started to look more into it, mostly because of curiosity rather than to stifle someone’s business. However, there’s one podcast that always appears out of place. You see your usual suspects like This American Life, The Daily, Pod Save America, The Joe Rogan Experience, the recent big true crime podcast, and a few others typically show up. I had long suspected there was a particular podcast that was gaming (or buying) it’s way on to the don’t-call-it-iTunes, Apple Podcasts charts.Įvery week, I look at the top ten podcasts from Apple Podcasts and keep a running tally of the podcasts appearing on the charts. What this sparked for me, however, was curiosity in an unrelated subject. Your Twitter profile appears to be more popular and will attract more real people. A good number of them expressed the business benefits to buying fake followers.
Unsurprisingly, a number of high- and low-profile celebrities along with several businesses were listed as buying followers. Recently, the New York Times did an exposé about the underground market of buying Twitter followers - exposing the companies who control bots and can add followers and retweets for a price.
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